塔里木大学学报

本文以塔里木大学在校学生旅游行为为研究对象,通过问卷调查和访谈方式收集数据。由调查问卷统计结果发现大学生旅游者在旅游态度、旅游资源偏好、旅游方式和消费行为等方面具有鲜明特征。通过因子分析法分析影响大学生旅游的决策因素,发现大学生旅游市场开发潜力巨大,但存在开发力度不够、宣传和营销活动少和旅游产品针对性不强等问题,最后结合塔里木大学实际情况提出大学生旅游市场开发建议。

This paper studies the college students of Tarim University by collecting information through the forms of questionnaires and interviews. By analyzing the results of the questionnaire,we have found that college students have distinctive characteristics in tourist attitudes,preferences of tourism resources,tourism behavior and consumers' behavior. Through factor analysis method,this article also analyzes the factors that affect tourists' decision- making. We have found that the development of college students tourism market has great potential,but its development is not enough,there are less of promotional and marketing activities,and tourism products is not targeted the market and so on. Combining these questions with the actual situation of the Tarim University,we present some developing proposals on college students travel market.